Cherry Glazerr is one of the seemingly innumerable indie noise pop bands from L.A., yet unlike many of their less distinctive counterparts, Cherry Glazerr manages to mature from the listless instrumentals and somewhat nonsensical lyrics of their earlier work (to be fair band frontwoman Clementine Creevy was 15 when she formed Cherry Glazerr) to produce an energetic third album that maintains honesty with a more sophisticated delivery than previously heard from the California based trio.
Apocalipstick is simultaneously loud, sad, angry, and playful- intentional or not, it’s a mixed voice that anyone keeping up with the current political climate in the U.S. can relate to. From tracks like “Told You I’d Be with the Guys” to “Instagratification” that tackle social issues like feminism and self-image, to lighter tracks like “Humble Pro” that find fun in the more mundane traditions of life, Apocalipstick maintains a seamless sound throughout the entirety of the album in spite of the eclectic topics covered on each track.
Apocalipstick is Cherry Glazerr’s third album, and the progress the band has made since their first release in 2013 is impressive. Apocalipstick is not particularly innovative- the band tends to fall back on heavy electric guitar to carry their instrumentals, and while the addition of multi-instrumentalist Sasami Ashworth to the band in 2016 has led to the incorporation of more synth throughout the tracks, Cherry Glazerr has yet to take full advantage of the musical innovations technology has made available to modern artists. However, Apocalipstick solidly illustrates the potential of Cherry Glazerr to become a distinctive voice in the crowded indie rock genre. Bonus points for a cool album name.