Texas Tech Libraries Receives Prestigious Award

TTU library NEWS RELEASE
FOR IMMEDIATE RELEASE
DATE: May 7, 2013
CONTACT: Sydney O’Drobinak, sydney.odrobinak@ttu.edu
(806) 742-2136

The Texas Tech University Libraries Communications and Marketing department was awarded the 2013 John Cotton Dana Award, the most prestigious award of the American Library Association, for outstanding library public relations.

This award is provided in conjunction with the H.W. Wilson Foundation, the American Library Association and EBSCO Publishing, and honors effective strategic communications campaigns that show results. Winners have the opportunity to show their successful campaign to other libraries and serve as role models for libraries nationwide.

“Our marketing team works hard to constantly push consistent, integrated messaging across various communications channels in order to try to reach our audience, wherever they might be, and to be in the forefront of their minds,” said Kaley Daniel, director of communications and marketing for Texas Tech Libraries. “This is no small feat, so when you see the effect of your work in usage and engagement increases, of course you’re incredibly proud.”

Award winners receive a cash development grant of $10,000 from the H.W. Wilson Foundation. They will be presented at a reception hosted by EBSCO Publishing held during the American Library annual conference.

“When your work is acknowledged as exceptional with such a prestigious award, and with the likes of the other marketing campaigns as this year’s and previous winners, you’re floored and humbled,” Daniel said.

Find Texas Tech news, experts and story ideas at www.media.ttu.edu and on Twitter @TexasTechMedia.

CONTACT: Kaley Daniel, director, Communications and Marketing, Texas Tech University Libraries, (806) 742-4880, or kaley.daniel@ttu.edu.