Denim Runway Winners Announced at Annual TECHstyle Fashion Show

NEWS RELEASE
FOR IMMEDIATE RELEASE
DATE: April 29, 2013
CONTACT: Callie Jones, callie.jones@ttu.edu
(806) 742-2136

Denim Runway Winners Announced at Annual TECHstyle Fashion Show

Three apparel design students at Texas Tech University took top honors Saturday (April 25) in the Cotton and Denim Runway 2013 design contest sponsored by Plains Cotton Cooperative Association (PCCA), Cotton Council International (CCI) and Cotton Incorporated.

The contest is held in collaboration with the university’s College of Human Sciences, Department of Design’s Apparel Design and Manufacturing (ADM) program. Winners were announced during the annual TECHstyle Senior Fashion Show.

Caitlin Moore, a senior from Rowlett, won the men’s jeans category with a design for the casual market. Starting with natural-colored denim provided by the American Cotton Growers denim mill at Littlefield, Moore hand-washed and dyed the fabric gray. She described her design as straight-fitted legs with clean and simple lines and minimal embellishments. Katelyn Ortiz, a senior from Lubbock, and Lana Stevens, a junior from Austin, placed second and third, respectively, in the men’s jeans category.

Elaine Morton, a sophomore from Plano, won the women’s jeans category with a design she described as an easy statement piece to fit any style. Her design featured leather panels and leather pockets. Moore placed second in the category. Emma Knowles, a senior from Matador, and Jocelin Villarreal, a senior from Rio Grande City, tied for third place.

Emily Taylor, a senior from Midland, took first place in the casual wear category where contestants could design any garment made from 100 percent cotton. Taylor entered a white dress that featured cotton guipure floral lace and cotton poplin. Cynthia Reimer, a senior from Lubbock, won second place. Alicia McDonald, a senior from Lubbock, and Lisa Hon, a sophomore from Lubbock, tied for third place.

Taylor also won the Cotton Research/Trend Board category. Ortiz placed second in the category and Meghan Rizkal, a senior from Colleyville, placed third.

“This year’s Cotton and Denim Runway event was the largest ever with 47 cotton outfits entered in the casual wear category, 23 in the women’s and men’s jeans categories and 31 cotton research trend boards,” explained Su Shin, associate professor and ADM program director. “Our students had an opportunity to take a cotton field trip and visit the ACG denim mill,” she added.

“Throughout the process, the students were very engaged in learning about cotton for their design and production development projects. Texas Tech University, the ADM program, and I appreciate PCCA, CCI and Cotton Incorporated for their support.”

Selected students in each category will be offered an opportunity to visit Cotton Incorporated in New York City and Cary, N.C.

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CONTACT: Su-Jeong H. Shin, associate professor, Department of Design, College of Human Sciences, Texas Tech University, (806) 742-3050 or su.hwang@ttu.edu.